When non-car people work at a dealership.

"E92M3" (E46M3) 12/15/2014 at 08:22 • Filed to: None

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E. Julius > E92M3 12/15/2014 at 08:28

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I always laugh at how many of the people selling Miatas on Cars.com try to pass off a clapped out base model as an M-edition, although I'm not sure if that's ignorance or trickery. This example is particularly hilarious though.

thebigbossyboss > E92M3 12/15/2014 at 08:29

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I like how the colour is wrong also.

Mr. FiSTer of Team FiST Fetish > E92M3 12/15/2014 at 08:30

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Probably googled "fast bmw"

Imirrelephant > E92M3 12/15/2014 at 08:37

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That's a nice 135 you got there...

Alfalfa > E92M3 12/15/2014 at 08:39

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On my local classifieds, there's always at least one person who's listed their Z3 M as an M3.

Jonathan Harper > E92M3 12/15/2014 at 08:42

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This is like, half of my job as the "content editor" at an ad agency where the majority of the creatives don't know anything about BMW.

Sampsonite24-Earth's Least Likeliest Hero > Alfalfa 12/15/2014 at 09:01

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Or that their 3 series is a v6 instead of a straight 6

Alfalfa > Sampsonite24-Earth's Least Likeliest Hero 12/15/2014 at 09:09

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Or their Z3 as a 3 series, we'll probably start seeing z4 as 4 series...

E92M3 > Jonathan Harper 12/15/2014 at 09:46

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Really? I was under the impression most dealerships create the listings for their used cars.

Too many M's > E92M3 12/15/2014 at 10:00

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Where's the disclaimer? "Stock photo, may not represent actual car for sale". I want a 2012 1m now.

Jonathan Harper > E92M3 12/15/2014 at 10:03

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Oh yeah, I'm not talking about dealership listings. Just in ad stuff, they have no idea what the previous generation models are vs the new ones. I end up correcting a lot of mistakes like this.

As Du Volant > E92M3 12/15/2014 at 10:08

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They kind of do but kind of don't. The inventory loads online automatically and then we edit it as needed. When a car first comes into stock and we haven't detailed and photographed it yet the listing software assigns a stock photo of what's SUPPOSED to be a similar model, but sometimes they're really bad.

So basically you have a computer programmer saying "Well, an M3 is based on the 3-series, so we'll have it automatically load the stock photo for the 3-series."

If that dealership is worth a damn they'll have the ad fixed within a day or two.

E92M3 > As Du Volant 12/15/2014 at 10:39

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Ok, that makes more sense. I was picturing some fresh marketing grad selecting this pic from a photo cache. She only took the job to pay down student loans while waiting to land that job in the fashion industry.

E92M3 > Jonathan Harper 12/15/2014 at 10:41

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Oh I got ya. More like brochures and printed materials.

GTI MkVII > Jonathan Harper 12/15/2014 at 11:52

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I, too, work at an ad agency in the automotive department. I'm literally the only car guy here….